CASE STUDY
THE FARFETCH DREAM TEAM
ABOUT THE COMPANY
Farfetch is an e-commerce company focused on luxury fashion and beauty products. It operates as a digital marketplace that sells products from several hundred brands, boutiques and department stores from around the world.
OUR PARTNERSHIP
THE BOARD was engaged to develop a strategy to differentiate the brand in a global beauty space. We curated a team of beauty experts in content, media, editorial, brand, and curation. Over a ten month commitment we positioned this new vertical, which played off Farfetch’s strengths as an international retailer with a worldwide audience.
DEMONSTRATED IMPACT
THE BOARD worked as an extension of their internal, developing beauty team, directed the content strategy, curated and secured their Global Beauty Collective of leading and emerging industry voices, and placed a full-time Beauty Director.
EXECUTIVE
DANA GERS, CMO
NET-A-PORTER, JIMMY CHOO, FERRAGAMO
APRIL UCHITEL, CEO
VIOLET GREY, ONDA BEAUTY, SPRING, DVF
MARKETING
ANITA GATTO, CMO
SELF EMPLOYED AGENCY, KKW, KYLIE COSMETICS
KATE DUBIN, GM
DR. BARBARA, STURM, CHARLOTTE TILBURY
CREATIVE
JONATHON BURFORD, CD
BEAUTYCON, JIMMY CHOO, DRAGUN BEAUTY
CATHERINE SCROOP, CD
SEPHORA, CHANEL BEAUTÉ, ALLURE
EDITORIAL & INNOVATION
KELLY ATTERTON, BEAUTY EDITOR
C MAGAZINE, ALLURE, VOGUE, VANITY FAIR
KATIE IRVING, TREND FORECASTER
WGSN, ABERCROMBIE, CHLOÉ, HOLLISTER CO.