"What an incredible journey it’s been collaborating with THE BOARD. Their expertise,guidance, & support from pre-launch to post-launch, has been invaluable. They’ve played a pivotal role in setting the solid foundation & infrastructure of our company. We extend our deepest gratitude for steering us in the right direction & elevating our vision to new heights."
CO-FOUNDER VIKTOR MICHAEL
THE VIKTOR MICHAEL DREAMTEAM
ABOUT THE COMPANY
After decades witnessing the lack of consistent & effective post-injection care, founders partnered with clinical aestheticians & a world renowned cosmetic chemist to create Viktor Michael, the first Recovery Care Collection® proven to reduce post-injection side effects & downtime by up to 50% while supporting regeneration, radiance, & skin health.
THE BOARD was engaged to develop brand, positioning, & GTM strategy for this category-defining brand which sits at the lucrative intersection of prestige beauty & the global injectables market. We performed a situational analysis & presented industry insights, customer analysis, competitive landscape & advantage, winning proposition & distribution strategy. We crafted the brand architecture, developed the brand voice, & created the storytelling architecture, & brought it to life across a custom-designed website, organic, paid media, & retail.
Within its first 6 months, Viktor Michael has early traction with DTC consumers, retail partnerships with SHEN & MODA (Summer 2023), was a guest panelist at Beauty Independent’s Dealmaker Summit, & has been featured in Harper’s Bazaar, Byrdie, Beauty Independent, Beauty Matter, CEW & more. Viktor Michael was selected to participate in the competitive Bridge Mentorship program with True Beauty Ventures, & accepted into an accelerator program led by Dream Ventures & Golden Hour Ventures.
RACHEL ROBERTS MATTOX, CMO
OYL + WATER, PERRICONE MD
KATHRYN BEATON, GM
CHLOE & ISABEL, TOCCA
SARAH SKINNER, DIGITAL & PERFORMANCE MARKETING
VIOLET GREY, EIGHT DAY, KATE SOMMERVILLE
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