We saw that companies were too slow to move, too challenged to react to cultural, economic, and consumer shifts. Often they were restricted by the lack of varied and experienced in house talent, missing critical opportunities to accelerate and transform their business.
We saw innovative and agile start-ups, but they lacked executive experience, seasoned networks and the budgets needed to acquire talent critical in navigating ever present obstacles, reach key decision makers, and make timely decisions.
We saw that org structures and agency hierarchies didn’t allow for quick pivots that could lead to thriving and resilient brand growth. We exposed opportunities they missed by being too close, too closed, or too corporate.