CASE STUDY
THE SENTÉ DREAM TEAM
ABOUT THE COMPANY
Senté is a medical grade skincare pioneer whose founders discovered how to replenish our skin's diminishing supply of Heparan Sulfate, a natural component of skin that it necessary to regulate inflammation, control visible redness, restore even skin tone, and help it stay hydrated, plump
and firm.
OUR PARTNERSHIP
THE BOARD was engaged to identify their DTC opportunity while supporting the professional clientele. In order to accomplish a strategic and validated plan, we performed a blue sky workshop, white space analysis, held 1:1 stakeholder interviews, presented a competitive landscape, and identified a new leading narrative for the brand, carving out a unique position and direction for all marketing to unite around.
DEMONSTRATED IMPACT
A new tagline “The path to your best skin starts with Senté” was born. We further expanded the Dream Team once strategy was set to help design and build a strong go-to-market strategy including overseeing initial content direction and production, and a new website experience.
EXECUTIVE
CYNDI ISGRIG, CEO/CFO
TARGET, DERMSTORE
ANITA GATTO, CMO
SELF EMPLOYED AGENCY, KKW, KYLIE COSMETICS
MARKETING
GINA GRETCHKO, CMO
HUDSON BAY, SAKS, VAYNERMEDIA
KATE DUBIN, GM
DR. BARBARA, STURM, CHARLOTTE TILBURY
CREATIVE
JONATHON BURFORD, CD
BEAUTYCON, JIMMY CHOO, DRAGUN BEAUTY
CATHERINE SCROOP, CD
SEPHORA, CHANEL BEAUTÉ, ALLURE