THE BOARD assembled a fully vetted ‘DREAM TEAM’ WITH
A COMPLETE 360-DEGREE PERSPECTIVE.
Outsourcing can often be challenging but THE BOARD provided ASSESSMENT, VALIDATION AND REDIRECTION from both a creative and business perspective. They presented fresh and tangible action items that were thoughtful and nuanced. They were generous with their contacts and were fully invested in the continued success of our brand.
CEO, TAMARA MELLON
THE TAMARA MELLON DREAMTEAM
ABOUT THE COMPANY
Founded in 2016, Tamara Mellon is a Los Angeles-based luxury women’s shoe brand. Tamara Mellon is the former co-founder of Jimmy Choo, and current co-founder and Creative Director of her namesake label.
THE BOARD was engaged to provide strategic direction for a brand refresh so that Tamara Mellon could best resonate with today’s modern luxury consumer and take advantage of the market opportunity post-pandemic.
THE BOARD worked collaboratively with the CEO and key stakeholders to understand challenges to-date and iterated solutions with them until aligned. On a CMO-level, THE BOARD developed a new foundation and outlined what Tamara Mellon requires to achieve its goals, audited narrative & creative direction to ensure a consistent story and strategy refocused to target a blend of current super fans and younger clientele.
DANA GERS, CMO
NET-A-PORTER, JIMMY CHOO, FERRAGAMO
VIOLET GREY, ONDA BEAUTY, SPRING, DVF
C MAGAZINE, ALLURE, VOGUE, VANITY FAIR
WHO WHAT WEAR, NBC, MARIE CLAIRE
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