Insights
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Kevin Hamilton champions a collaborative AI approach—treating it like a junior teammate—to streamline research, outline creation, media sourcing, and publishing, freeing human editors to focus on creativity and brand voice. By integrating human oversight at each step, this “Human + AI” workflow not only preserves authenticity but also amplifies content quality and productivity across every facet of your business.
Arif Isikgun explains how and why product education is the overlooked key to conversion, customer loyalty, and lasting brand growth.
Amidst unprecedented saturation in the Beauty industry, a new messaging trend emerged: an absolute obsession with claims. Amanda Aldinger argues, this is the time to revive aspiration in Beauty messaging.
Alta Sparling explores the scent revolution that is upon us, and the habits, values, and brands that are shaping the way Gen Z and Gen Alpha shops.
Bold branding can help arts institutions transcend tradition and connect more deeply with modern audiences. With this approach, Christopher Ritter reimagines Cincinnati Ballet for a new era.
A truly conscious brand doesn’t just say it cares about sustainability - it sources better, uses less, and informs more. It doesn’t claim community is everything - it listens, invites, and co-creates. The inside and the outside have to match.
Jill Di Donato reflects on the mental shift from corporate culture to independent work, emphasizing the importance of community, self-care, and redefining professional value beyond titles.
The brands that win attention in 2025 will be the ones that adapt quickly—offering value to journalists, leveraging data, and rethinking tools like press releases for the modern era. Jeanne Meyer presents the new playbook for winning strategies.
Rachel Swanson shares findings from a survey of 150 Gen Z individuals, revealing their strong self-confidence, health optimization practices, and continued interest in mood-altering substances.
How an unexpected federal furlough challenged Faye McCray’s long-held belief in career stability and pushed her to embrace discomfort as a catalyst for growth.
Let’s talk about sex— the sexual wellness industry, which the market has taken for quite a ride.
As a trademark and business attorney, I’ve seen firsthand how legal strategy can make or break a brand. Robust trademark protection, vigilance against infringement, and savvy licensing practices are essential for long-term success.
Zoe Weisberg Coady shares 7 Principles of Building a Community for Personal Growth and Professional Excellence
Rebecca Bartlett shares: “The research is clear: The timeline for teen development has expanded, breaking through the traditional boundaries of ages 13-19. Rather than emerging as fully-formed ‘Young Adults’ at age 20, the journey to adulthood now spans nearly two decades.
Marketers, get excited. Parents, prepare yourselves.”
Member Anna Vale compares the goal setting, training, and grit of marathon training to building a business.
Duo of Duolingo is dead; and member Jenifer DeSofi shares how the creative revolution is shaping the future of business.
Member Kim Wileman delves into ageism in the beauty industry and expertise earned over time.
“Beauty competition may have intensified with the rise of dupes, but for luxury brands, the opportunities remain abundant - just wrapped in a new playbook.” Member Mei Grandell gives us the scoop
The ideal is becoming a media brand that sells products, not a DTC brand that has social media.
According to Member Sara McCord: “We also know that social media can provide community, information, resources, support, and dare I say–hope.”
According to BOARD Member Beau Nelson: “The pull of nostalgia in beauty is undeniable. It creates emotional ties between consumers and brands, drives trends, and shapes how we shop. Brands that embrace nostalgia while staying innovative will continue to capture our hearts. For consumers, engaging with these products is like having one foot in the past and the other in the present—a blend of memory and modernity that feels just right”
Member Amanda Mintz tells us: “The top challenge is finding true hybrid talent who can seamlessly blend traditional creative craft with AI tools, data fluency, and multi-platform expertise/”
BOARD Member Christine Morrison reminds us: “The brands who showcase and connect authentically are reaping the rewards of the $15 trillion in purchasing power of women over 50, the “super consumers” from the healthiest, wealthiest and most active generation.”
According to BOARD Member Adam Nelson: “Pioneering publicists move beyond the usual. They scout for diverse voices that challenge customs and captivate audiences. PR kindles conversation. It makes the factual actual. By prioritizing authentic connections overreach, publicists craft stories that attract attention. That’s a shift from pushing to planting, from temporary to lasting.”
“The current market of technological change and shifting consumer expectations, one truth remains constant: meaningful connection demands boundaries. The future of digital interaction is starting to look familiar to those of us who grew up curating mixtapes and screening calls.” - says BOARD Member Adrienne Arieff
“While it will take a while to digest, reflect, and regroup, in the spirit of community I asked some Members to share how they are feeling at this pivotal moment in history.” BOARD Member April Uchitel