a CURATED COMMUNITY collective of fractional operators, creatives, and builders. We match brands with the expertise they need — without the overhead of a full-time hire.

BOOK A DISCOVERY CALL

Meet the Team

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  • The Estée Lauder Companies logo in black and white.
  • The Google logo in black and white.
  • H&M logo on a black background
  • Coach New York logo in white on black background.
  • Calvin Klein logo
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  • J.Crew logo in white text on black background
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  • L'Oréal logo in white text on a black background.
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  • Meta logo, featuring a stylized infinity symbol in white on a black background, with the word 'Meta' in white text.

PROBLEMS WE SOLVE

BRANDS COME TO US
IN PIVOTAL MOMENTS:
brand refreshes, GTM launches, growing pains, leadership gaps, rapid scaling, and everything in between.

how to work with us

individual experts
or bespoke teams

We match seasoned talent to your UNIQUE opportunities and challenges.

MEET OUR EXPERTS

BLUE SKY
SESSIONS

A curated roundtable of experts help diagnose problems and EXECUTE possibilities.

curate a team

ON-DEMAND
OFFICE HOURS

When you need an objective opinion, speak with an expert for 30 or 60 minutes

book a SESSION

OUR PROCESS

  • A person sitting on a light green couch with a wooden wall background, reading a large brown leather-bound book, with their face obscured behind the book, and wearing dark clothing with one leg crossed over the other.

    Introduce

    Complete our intake FORM and SHARe details ABOUT your brand and the support you are looking for.

  • Person lying on a green velvet sofa with legs elevated, wearing a pink pleated skirt, red top, and red high heels.

    Evaluate

    We'll CONNECT on a call, Align on your needs, and share a SHORTLIST of qualified experts from our collective.

  • A woman with short dark hair and makeup, wearing a blue and white striped shirt, pink shorts, and platform shoes, is sitting on a chair while holding a vintage rotary phone. She is in a corner of a room with white walls and red floor, leaning forward and resting her chin on her knees, looking at the camera.

    Connect

    We'll make introductions, you meet THE TALENT directly, and choose who you want to work with.

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    Execute

    We collaboratively scope the project, sign the contract, and THE BOARD gets to work.

Let's get started

IT ISN'T ABOUT THE SIZE OF YOUR TEAM. IT'S KNOWING EXACTLY WHO TO BRING IN—AND WHEN.

  • Brand & Verbal Identity

    Content Strategy & Branded Content

    Creative Direction

    Storytelling, Copywriting, & Editing

  • Board Advisory

    Culture & Teams

    Executive Coaching 

    Interim Leadership

  • Business Planning & Financial Modeling

    Cash Management & Forecasting 

    Deal Structuring & M&A

    Forecasting & Fundraising

  • Brand & Omni-Channel Marketing

    Digital Marketing 

    Go - To - Market

    Public Relations & Communications

  • Operations, Logistics, & Supply Chain

    Legal

    Product Development 

    Sustainability 

  • Customer Experience, Engagement, & Loyalty

    Expansion

    Merchandising & Inventory Planning

    Retail Strategy & Distribution

  • AI Strategy & Integration 

    E-Commerce & Digital Strategy

    Transformation

AREAS OF EXPERTISE

If it touches YOUR brand—we have an expert for it.

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    Moda Operandi

    “working with the board exceeded our expectations in every way. it was great to work with a group of consultants with operational experience and expertise. they were smart, efficient, productive, creative and an absolute pleasure to get to know. we would recommend the board without hestiation.”

    jim gold, ceo

  • Close-up of a woman wearing a red dress and hat, holding a blue geometric handbag with a blue strap against a blue background.

    farfetch

    “the board was an instrumental partner to us in bringing our strategy to life and establishing our beauty global collective. their deep industry leading expertise, flexible approach, honesty, and intelligence helped guide us cut through the noise.”

    holli rogers, chief brand officer

  • Close-up of two people's faces pressed together, showing half of each person's face and their eyes.

    senté

    “what an incredible experience it was working with the board on our rebrand. they did their research, asked questions, and brought us on the journey with them. the level of expertise and professionalism was bar none.”

    amy haber, sr. vice-president sales & education

  • Close-up of a dropper with a droplet of amber-colored liquid against a bright blue sky, with light reflections creating starburst effects.

    viktor michael

    “what an incredible journey it’s been collaborating with the board. their expertise, guidance & support from pre-launch to post-launch, has been invaluable. they’ve played a pivotal role in setting the solid foundation & infrastructure of our company. we extend our deepest gratitude for steering us in the right direction & elevating our vision to new heights.”

    nadya kozlova, co-founder

  • Close-up of a woman's legs in black high heels, with the left heel lifted and the right heel resting on the ground. A red, heart-shaped object with green leaves and a white stick is placed between her feet, against a red background.

    tamara mellon

    “the board assembled a fully vetted ‘dream team’ with a complete 360-degree perspective outsourcing can often be challenging but the board provided assessment, validation and redirection from both a creative and business perspective. they presented fresh and tangible action items that were thoughtful and nuanced. they were genergous with their contacts and were fully invested in the continued success of our brand.”

    jill layfield, ceo

Work with us
THE BOARD Founder & CEO April Uchitel is sitting on a black modern chair with a shiny metal frame, posing with one arm raised and her head resting on her knee against a plain white background.
THE BOARD Founder & CEO April Uchitel is sitting on a black modern chair with a shiny metal frame, posing with one arm raised and her head resting on her knee against a plain white background.

"Don't hire less.
Hire differently."

April Uchitel,
CEO & Co-Founder

Read more about April →