AMBER WILLIAMS

Former VP of Brand Strategy at Front Row, (previously School House)

BOOK 30-60 MINUTES WITH AMBER TO DISCUSS

• Voice & Messaging Development

• Tips on building your Beauty brand 

• Insight on how to leverage consumer insights

• Emerging & Luxury Beauty

• Brand & Product Positioning

• Customer Targeting

• Advice on Sephora brand strategy

• Cultural Brand Relevance

What to expect:

• Quick tactical advice

• Strategic pain point analysis

• A fresh objective perspective

• Hypothesis ideation

• Guidance on next steps

Amber is the former VP of Brand Strategy at Front Row (previously School House) - a global creative agency dedicated to building and accelerating today's most influential beauty brands. In this role, Amber led the Strategy and Design department, overseeing market research, brand naming, brand positioning, tone of voice development, and messaging strategy. Clients included Ami Cole, amika, Clarins, Elemis, Eve Lom, La Mer, Maed Beauty, Makeup by Mario, Nopalera, Shani Darden, and Tata Harper.

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Amber Williams is a luxury beauty brand consultant with over 15 years of experience in developing, redefining, and scaling brands across category sectors, including makeup, fragrance, skincare, and haircare. Her specialty lies in leveraging consumer insights to help global luxury brands create and sustain cultural relevance in US markets through distinct positioning, identity development, retail activations, and strategic product launches. Amber’s career in brand strategy is underpinned by deeply emotional storytelling at the intersection of beauty, commerce, and culture. Her brand stories have landed recognition for a global portfolio of clients in publications such as Allure, Vogue, Elle, Forbes, Fast Company, Essence, Oprah Magazine, BeautyMatter, and more. Amber has taught her branding frameworks to thousands of entrepreneurs across the United States, the United Kingdom, and the continent of Africa. She serves as a Beauty Brand Advisor and Instructor in The Tory Burch Foundation Fellows Program and was Lead Brand Strategist for Sephora Accelerate 2022-2023.

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  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

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