Jeannie Houchins

Global Communications Strategist
Former Head of Global Brand Reputation at AB InBev, Head of U.S. Comms at Starbucks, EVP New Business Development & Client services at Burson

I’m a global communications strategist & master storyteller with a passion for crafting narratives that break through the noise and shape culture. With a career spanning iconic brands like Starbucks & AB InBev, as well as top-tier agencies, I’ve had the privilege of advising C-suite executives, navigating complex crises, & executing high-impact strategies that drive brand growth, elevate corporate reputation, & inspire action.

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I believe that communication is more than just messaging; it’s about building connections and driving meaningful change. Whether I’m advising on a brand’s long-term vision, navigating a crisis, or launching a global thought leadership campaign, I approach every challenge with a blend of creativity, strategic insight, and a commitment to authenticity.

From coffee to craft beer, skincare to sustainability, I’ve helped brands stay relevant, responsible, and ridiculously compelling. I’m not just about telling a good story—I’m about telling the right story, one that resonates with audiences and sparks action. And with my diverse background—ranging from my work with global brands to my role as a registered dietitian and cookbook judge—I bring a unique perspective that elevates every narrative.

Whether it’s raising a toast to the world’s finest libations or shaping billion-dollar brand stories, I blend strategy and creativity to ensure every communication effort is impactful and aligned with a brand’s core values. I’m always looking for the next big idea, the next breakthrough moment—and I’m here to help brands find their voice and tell stories that make a lasting impact.

In short? I help brands stand out, shape culture, and create communications that matter—one sip, bite, or big idea at a time.

SCHEduLE 30-60 MINUTES TO DISCUSS

• BRAND POSITIONING & NARRATIVE DEVELOPMENT
• EXECUTIVE VISIBILITY & THOUGHT LEADERSHIP STRATEGY
• GLOBAL CAMPAIGN PLANNING & CREATIVE BRIEFING
• Cultural Intelligence in Global Brand Strategy
• CRISIS COMMUNICATIONS & REPUTATION MANAGEMENT
• COMMS ORG DESIGN & BUSINESS DEVELOPMENT
• STRATEGIC COMMUNICATIONS LEADERSHIP
• FOOD, BEVERAGE, WELLNESS, BEAUTY & LIFESTYLE BRAND STORYTELLING
• COMMUNICATION DURING MAJOR BRAND SHIFTS
• BRAND STRATEGY FOR FOUNDERS & LEADERS

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.