BRIANA SWORDS

Merchandising + Retail Expert, Start-Up Specialist
Former Co-Founder SWORDS-SMITH,
Designer at Hanesbrands, Designer at Levi's Strauss & CO

I co-founded SWORDS-SMITH, a start-up omnichannel retailer in NYC with a customer experience-focused mission & an elevated roster of designers including Issey Miyake, Collina Strada, Maison Margiela, Willy Chavarria, and more. I built a unique product strategy & was featured in The New York Times, WWD, Vogue, Elle & T Magazine, among others. Previously I was at Levi’s Strauss & Co. & HanesBrands, where I specialized in design & new revenue strategy. I am a founder & consultant with 18 years of experience in the fashion industry, both at large global brands & start-ups. As a Market expert, I am fluent in margins & metrics with an in-depth knowledge of the industry at large. I have a proven track record of success launching e-commerce, brick & mortar, overseas brands in the US market & new categories/revenue streams. Currently, I work with new & established brands seeking growth to optimize their retail, brand & product strategy. I am highly skilled at strategic assessments, creating actionable plans & forecasting.

About me

Briana Swords is a founder and consultant with 18 years of experience in the fashion industry, both at large global brands and start-ups. Market expert, she is fluent in margins and metrics with an in-depth knowledge of the industry at large. She has a proven track record of success launching e-commerce, brick and mortar, overseas brands in the US market and new categories/revenue streams.Currently Briana works with new and established brands seeking growth to optimize their retail, brand and product strategy. She is highly skilled at strategic assessments, creating actionable plans and forecasting.

SCHEduLE 30-60 MINUTES TO DISCUSS

• Retail and sales strategy
• Growth and profitability paths
• Product and market strategy
• Customer experience/CRM
• E-commerce
• Start-Ups: Plan, Launch, Grow!
• Operations support
• Sustainability
• Merchandising
• Product development and pricing
• Creative direction and design
• Trend and sales forecasting

How it works

[01]

find

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[02]

schedule

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[03]

connect

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FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

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