GINA GRETCHKO

Founder of Gretch.Co, Social Media Pioneer
Former VP Social at Saks, Social Strategy at VaynerMedia,
Digital Strategy at Edelman

I am a social media pioneer turned master storyteller. I built the best-in-class social media practice for Saks Fifth Avenue from the ground up after directing strategy at VaynerMedia. I joined the social-first agency during a game-changing era when Facebook (Meta) launched audience-segmented campaigns, sparking her passion for creating meticulous brand messaging. A champion for the story arc, I have personally pitched & produced original content for Chanel with the late Virgil Abloh for Off-White, among several others in luxury retail, for 15 Fashion Week seasons. I have coached Fortune 50 execs (PepsiCo, Disney, GE) on integrating social, and find joy in helping Founders define, message, & scale their brand.

About me

A champion for the story arc, Gina has personally pitched and produced original content for Chanel and with the late Virgil Abloh for Off-White, among several others in luxury retail and for 15 Fashion Week seasons. She has coached Fortune 50 execs (PepsiCo, Disney, GE) on integrating social, and finds joy in helping Founders define, message, and scale their brand.

SCHEduLE 30-60 MINUTES TO DISCUSS

• Brand Pillars Activation Across All Channels
• Content / Campaign Performance + Insights
• Key Messaging + Marketing Objectives
• Planning Social Content
• Scaling Social Strategy For Growth
• Social Media Platforms Prioritization
• WIP Content / Campaigns Feedback

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.