MARIEL O’BRIEN

Co-Founder of Adams Day Collective, Former VP, General Manager of Tory Sport

MARIEL CAN ADVISE ON

• Go to Market

• Brand positioning

• Advice on scaling

• E-commerce strategy

• Merchandising & Organizational Infrastructure

• Insights on go-to-market major brand moments and long-term planning

• Operations

• Brand Strategy

• Brand architecture

• Profitable Brand Building

• Tips to lead your business through major strategic inflection points

• Pricing and product strategy

What to expect:

• Quick tactical advice

• Strategic pain point analysis

• A fresh objective perspective

• Hypothesis ideation

• Guidance on next steps

Mariel is a brand builder with nearly 20 years of experience leading global brands and startups within the fashion, luxury, active, lifestyle and wellness space.

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She has led businesses through major strategic inflection points helping them articulate their positioning and scale their businesses through her influence in brand strategy, product strategy, operations and organizational development.

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How it works

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SCHEDULE

Choose a time that fits your schedule.

SHOW UP

Join the video call, share context and connect with your advisor.

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FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.