McKenna Sweazey

Founder stealth ai fashion-tech start-up
Former Marketing director @ ebay, seller acquisition @ etsy, head of marketing @ financial times

I’m a B2B/B2B2C marketing leader with 15+ years of experience helping e-commerce & media marketplaces & technology companies grow through data-driven strategies, integrated campaigns, & compelling brand narratives.

I’ve led global teams at eBay, Etsy, & The Financial Times. I am currently building Fitfit, a fashion-tech startup using AI to simplify apparel measurement for vintage sellers. My passion lies in optimizing marketplace dynamics, getting products to market effectively, & empowering teams to exceed ambitious goals.

SCHEduLE 30-60 MINUTES TO DISCUSS

• B2B & B2C Integration
• Balancing seller & buyer B2B vs B2C
• Data-Driven Product Marketing
• Go-to-Market Strategy
• Leveraging first & third-party data
• Marketplace Growth Strategy
• Planning & execution of GLOBAL product launches
• Positioning, targeting, & measurement strategies
• Sales Enablement - Assets & tools to accelerate close rates
• Scaling supply & demand in media & e-commerce

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.