WHAT CONSULTANTS & SERUMS HAVE IN COMMON
12.19.23 | JAMIE ROSEN
...STARTING WITH FLEXIBILITY
As we enter this period of reflection, I'm looking at the last twelve months, my first full year as a business owner at Office of the Surface and a member of THE BOARD. Our clients are brands and individuals who understand the value of an outside perspective and how it can catapult their business forward, but in many cases, it takes a little time to figure out exactly how we all fit together. So for those of you who have considered working with a consultant from THE BOARD in 2024, I'd like to offer an analogy for my beauty industry friends and really anyone with a skincare routine....
CONSULTANTS ARE LIKE SERUMS.
We are powerful and targeted. Much in the same way serums are focused on a specific issue, like hydration or lines or pigment, the consultants at THE BOARD are leaning in to and absolutely LOVE their superpowers. For me, it's storytelling, brand value, content strategy, translating tech, and beauty/wellness innovation.
The superstars at THE BOARD include those who excel at marketing (hello, Gina Gretchko, Rachel Roberts Mattox, Kristen Palmer Bastian), partnerships (looking at you, Melanie Altarescu, Lauren Rodolitz) and transformational leadership (Daria Burke all the way). I'm name-checking just a few of the absolute rock stars who represent THE BOARD.
We offer a fresh perspective. By delivering objective insights for leadership, we make companies more innovative, productive, and efficient. There, kept that one short for you!
We play well with others. Much in the same way your serum has to work with all other elements of your routine, the members of THE BOARD are your Switzerland. We have a healthy disregard for corporate politics, and can speak on behalf of clients in our networks to gather intel, reach key decision makers for honest feedback, and leverage the entire network of all members as needed.
To sum it up, consultants and serums really understand how to get sh*t done.
#consultantsarelikeserums #personalbrand #fractional
