The Secret Sauce Your Brand is Missing: Why Fractional Leadership is Your Next Power Move
06.20.24 I By Lane Timian
We know the difference between ordinary and extraordinary is often intangible, that “secret sauce” if you will (and those who know me, know I love a good sauce). Businesses today are grappling with stagnation, burnout, and new ways of working; they also face the pressure to deliver more with fewer resources. How do brands find the right mix to rise above the ordinary?
I’ve been on both sides of the corporate divide. The in-house executive, leading major pivots with tired teams grappling with industry shifts and mounting challenges; and the fractional executive hired to come in and launch, transform, or simply GROW.
As an executive in the trenches, I understand the exhaustion of reigniting passion and purpose in weary teams. I’ve also witnessed the transformative impact of outside consultants who fulfill a clear mandate without bias to GET. SHIT. DONE. It’s what led me to launch BRANDTUITION, a consultancy built on the balance of brand vision and business intuition.
And now, I’ve found the secret sauce; WE ARE THE BOARD - a vetted community of high-level fractional executives and ‘dream teams’ who come together to support brands through their most complex challenges.
WE ARE THE BOARD ‘dream teams’ and fractional executives are not just a cost-effective alternative or bargain brilliance; they are the secret ingredient that can propel your brand to new heights, bringing fresh perspectives, extensive expertise, and agility when you need it most.
✨ Fresh Perspectives and Energized Teams
Fractional leaders bring a fresh set of eyes and a burst of energy to push past stagnation and propel growth. We’ve been where you are and work objectively to help you uncover what may not be seen when you’re in the midst of it. With WE ARE THE BOARD the collective perspective brought by leaders who’ve steered some of the worlds best known brands through critical moments is the greatest unlock. Working across industries and oceans, the collective insights, learnings, and inspiration provide unmatched opportunity to curate the exact mix for your business challenges.
👛 Bargain Brilliance
Whether in start-up, scale-up or transformation mode, hiring a fractional executive brings access to high-level expertise without the full-time financial burden. A fractional executive will typically cost about 60-70% of a full-time executive’s salary. As a career brand and marketer, I’ve often seen businesses make the decision to cut spends in marketing first when budgets get tight. I’d argue your brand is your greatest competitive advantage and finding ways to fuel marketing is one of your most critical objectives to manage through turbulent times. The fractional economy provides a cost-effective solution to navigate these challenges by bringing in seasoned experts who can drive impactful strategies in a fraction of the time and budget.
🤸 Agility and Adaptability
Fractional leaders provide the agility and adaptability to navigate change and position for growth quickly. By nature, fractional work enables leaders to work with multiple companies at a time, perfecting the art of getting up to speed quickly while navigating different teams, dynamics and problems; agility at its finest. I’ve worked with brands in full foundational start-up mode to nine-figure transformation mode, each one sharpening the toolkit for the next.
As the business landscape continues to evolve and consumers demand more from their brands, the power of fractional leadership becomes increasingly clear. Offering fresh perspectives, cost-effective brilliance, unmatched agility, and that little bit of secret sauce, fractional executives are just the beginning of a transformation in consulting and WE ARE THE BOARD is leading the future of this work.
To learn more about working together, reach out to me, April Uchitel or BOOK OFFICE HOURS!
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