HIRE LIKE YOUR LIFE DEPENDS ON IT
04.02.24 | CELIA CHEN
When it comes to your health,
it's scientifically-proven that the people in your inner circle will have the most profound impact on your wellbeing by influencing your daily habits, mindset and even your longevity. Choose wisely.
The same is true when hiring your leadership team.
Imagine your company as a living, breathing organism reliant on healthy inputs to flourish. No where is this choice more critical than at an early stage start-up, where the team is small, the dreams are big and every single decision matters.
Will your leaders only thrive during moments of ease and prosperity? Or, do they have the resilience and resources to excel through adversity?
For the past few years, I've been a fractional Chief Marketing Officer for emerging wellness brands in disruptive markets from mushrooms to microbiome.
I join early to build these companies from the ground up by creating stable infrastructure, sustainable processes, and a compelling brand narrative.
I help catapult the brand forward with precision, leveraging my deep network of industry relationships cultivated over the past two decades.
Rather than chasing fleeting victories at the expense of future stability, I strive for both. Yet, a company's vitality transcends their set of KPIs; it radiates from the leadership team.
Beyond crafting go-to-market strategies and advising on capital allocation, the role of a fractional executive involves nurturing the entire ecosystem, with deliberate support for the founder.
The brands I collaborate with embody rebellion. They challenge conventional norms and demand bold, strategic execution to succeed. These founders seek leadership that is experienced, creative, agile, steadfast, and up to the challenge.
Meeting these demands necessitates exceptional energy and expertise beyond traditional organizational structures. So, how do exceptional founders find exceptional talent?
They turn to THE BOARD, a curated community of world class talent with a proven track record of high-level execution.
The take-away: If you're serious about safeguarding your company's health, mediocrity is not an option. Hire talent as if your life depends on it – because in the high-stakes realm of startups, it just might.
Ready to optimize your organization's health? Connect with April Uchitel
#wearetheboard #fractionalexperts #leadership #futureofwork
