Unwrap Your 2025
Lately, we've been focused on COLLECTIVE EFFERVESCENCE. How can we think, vision, build, move, and grow--together? Recently we asked several members of THE BOARD their predictions for 2025 and here's a selection of the answers we received.
THE IMPERATIVE TO LOOK AHEAD
“We are entering a time of uncertainty on almost every front. Last year's data will not save you!”- Holly Stevenson (J Crew, Ann Inc, Saks off Fifth)
THE ROLE OF AI
"In 2025, AI will continue to redefine the landscape, moving beyond productivity hacks to become a true co-creator in human endeavors. AI will spark a Modern-Day Creative Renaissance by amplifying human potential & unlocking new levels of creativity & innovation. Businesses that embrace AI as a collaborative partner—rather than just a transactional productivity tool—will find themselves leading the charge in this exciting new era where creativity, technology, & human greatness converge.” - Jenifer DeSofi (Levis, Disney)
THE STRATEGY BEYOND TIKTOK
"While all US digital platforms will likely benefit if a ban does happen, YouTube is the one to watch. They already have a highly engaged Gen Z audience & watch time will continue to increase in 2025 with or without TikTok. It’s going to be more important than ever for brands to diversify their marketing mix & follow consumer viewing trends." - Charlene Tassinari (Google, YouTube)
THE CLEAREST MESSAGING WILL WIN
"The most successful brands will distill their insights into simple, sharp messaging that makes choices easier & shows consumers exactly why they matter." - Loree Lash-Valencia (Joor, Attest)
THE DESIRE TO CONNECT IRL
“[A major trend in 2025 will be] The desire to connect with others via fitness clubs and other in person experiences which are focused on areas of interest." -Jennifer Ritter (Haus Laboratories, Estée Lauder)
This is a snapshot of the many insights we share ACROSS THE BOARD - and will continue to share in the year ahead. We’d love to hear your 2025 predictions in the comments below and future-cast together! ✨
Happy New Year from THE BOARD.
