CASE STUDY

THE TAMARA MELLON DREAM TEAM

ABOUT THE COMPANY

Founded in 2016, Tamara Mellon is a Los Angeles-based luxury women’s shoe brand. Tamara Mellon is the former co-founder of Jimmy Choo, and current co-founder and Creative Director of her namesake label.

OUR PARTNERSHIP

THE BOARD was engaged to provide strategic direction for a brand refresh so that Tamara Mellon could best resonate with today’s modern luxury consumer and take advantage of the market opportunity post-pandemic.

DEMONSTRATED IMPACT

THE BOARD worked collaboratively with the CEO and key stakeholders to understand challenges to-date and iterated solutions with them until aligned. On a CMO-level, THE BOARD developed a new foundation and outlined what Tamara Mellon requires to achieve its goals, audited narrative & creative direction to ensure a consistent story and strategy refocused to target a blend of current super fans and younger clientele.

EXECUTIVE

Dana Gers, Net-a-porter, jimmy choo, ferragamo, brand management for luxury fashion, beauty brand development, luxury brand positioning, high-level brand management services, NYC, los angeles brand management, global fashion

DANA GERS, CMO

NET-A-PORTER, JIMMY

CHOO, FERRAGAMO

April Uchitel, THE BOARD, brand management for luxury fashion, beauty brand development, luxury brand positioning, high-level brand management services, NYC, los angeles brand management, global fashion

APRIL UCHITEL, CEO

VIOLET GREY, ONDA

BEAUTY, SPRING, DVF

MARKETING

fashion and beauty advisory, luxury brand management, beauty industry experts, high-end fashion advisors, luxury brand consulting services, brand strategy consultants, luxury brand consultants, fashion brand strategy, brand development agency

KATE DUBIN, GM

DR. BARBARA, STURM,

CHARLOTTE TILBURY

CREATIVE

NBC, Shayna Kossgrove, beauty and fashion business consulting, luxury fashion business advisors, beauty industry business consultants, fashion brand management consultants, Tamara Mellon, THE BOARD

SHAYNA KOSSOVE, CRO

WHO WHAT WEAR,

NBC, MARIE CLAIRE

Kelly Atterton, C Magazine, Allure, Vogue, Vanity Fair, Conde Nast, brand management for luxury fashion, beauty brand development, luxury brand positioning, high-level brand management services, NYC, los angeles brand management, global fashion

KELLY ATTERTON,

BEAUTY EDITOR

C MAGAZINE, ALLURE,

VOGUE, VANITY FAIR

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