THE BOARD was engaged to develop brand, positioning, & GTM strategy for this category-defining brand which sits at the lucrative intersection of prestige beauty & the global injectables market. We performed a situational analysis & presented industry insights, customer analysis, competitive landscape & advantage, winning proposition & distribution strategy. We crafted the brand architecture, developed the brand voice, & created the storytelling architecture, & brought it to life across a custom-designed website, organic, paid media, & retail.