Case Study

Farfetch

[01]

ABOUT THE COMPANY

Farfetch is an e-commerce company focused on luxury fashion and beauty products. It operates as a digital marketplace that sells products from several hundred brands, boutiques and department stores from around the world. 

[02]

OUR PARTNERSHIP

THE BOARD was engaged to develop a strategy to differentiate the brand in a global beauty space. We curated a team of beauty experts in content, media, editorial, brand, and curation. Over a ten month commitment we positioned this new vertical, which played off Farfetch’s strengths as an international retailer with a worldwide audience.

[03]

DEMONSTRATED IMPACT

THE BOARD worked as an extension of their internal, developing beauty team, directed the content strategy, curated and secured their Global Beauty Collective of leading and emerging industry voices, and placed a full-time Beauty Director.

Our team

  • DANA GERS, CMO

    NET-A-PORTER, Jimmy Choo, Ferragamo

    executive

  • anita gatto, cmo

    Self Employed Agency, KKW, Kylie Cosmetics

    marketing

  • kelly atterton, beauty editor

    C Magazine, Allure, Vogue, Vanity Fair

    editorial & innovation

  • april uchitel, ceo

    Violet Grey, Onda Beauty, Spring, DVF

    executive

  • kate dubin, gm

    Dr. Barbara, Sturm, Charlotte Tilbury

    marketing

  • Catherine scroop, cd

    Sephora, Chanel, Beauté, Allure

    creative

  • Katie Irving, Trend forecaster

    WGSN, Abercrombie, Chloé, Holister Co.

    editorial & innovation

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Moda Operandi