Case Study
moda operandi
[01]
ABOUT THE COMPANY
Moda Operandi is an online luxury fashion retailer that allows customers to pre-order looks directly from designers, immediately after their runway show.
[02]
OUR PARTNERSHIP
THE BOARD was engaged to identify a beauty strategy that aligned with their mission and overall market positioning and draft a high level roadmap. Key deliverables included a business plan and financial model for their board to approve. Our team collaborated with their executive team on a quick two- month turn around.
[03]
DEMONSTRATED IMPACT
THE BOARD assessed all aspects of the brand - from customers, white spaces, assortment segments, beauty shopping requirements to potential business models. We delivered a robust 5-year financial model with high/medium/low plans based on the desired level of investment. This plan was used to get budget approval and greenlit for execution later that year.
Our team
-
april uchitel, ceo
Violet Grey, Onda Beauty, Spring, DVF
executive
-
CYNDI ISGRIG, CEO/CFO
Target, Dermstore
Executive
-
anita gatto, cmo
Self Employed Agency, KKW, Kylie Cosmetics
marketing
-
kate dubin, gm
Dr. Barbara, Sturm, Charlotte Tilbury
marketing
-
Julia Xu
ALIBABA, DISNEY
Finance
-
kelly atterton, beauty editor
C Magazine, Allure, Vogue, Vanity Fair
curation
-
Kathryn beaton, GM
CHLOE & ISABEL, TOCCA
curation