Case Study
gimmee beauty
[01]
ABOUT THE COMPANY
Founded in 2006, Gimme Beauty is a leading hair accessories brand known for its innovative, damage-free hair ties and styling solutions. With a strong direct-to-consumer presence and nationwide retail partnerships, Gimme Beauty is dedicated to creating high-performance products that support all hair types and is on a mission to inspire and support women, everywhere.
[02]
OUR PARTNERSHIP
THE BOARD was engaged to energize Gimme’s creative team with bold, high-impact ideas, serving as a catalyst for inspiration and ideation. Acting as a strategic thought partner, THE BOARD contributed fresh creative perspectives to fuel national brand awareness campaigns, helping Gimme push boundaries and stand out in the competitive beauty space.
[03]
DEMONSTRATED IMPACT
THE BOARD collaborated closely with the CEO and creative team to amplify key brand moments and develop a robust pipeline of campaign concepts designed to drive national visibility. By providing high-level creative frameworks, pitching extended campaign narratives, and curating a diverse set of thought starters, THE BOARD equipped Gimme with a rich reservoir of ideas—allowing the internal team to execute impactful campaigns without overextending their resources.
Our team
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Lane Timian, cbo, Gm
Incipio Group, Vinci Brands
executive
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tevis houston, Creative Director
quicksilver, Levi, Abercrombie & Fitch Co.
creative
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robyn dutra, creative director
Unilever, Estee Lauder, Saatchi
creative