Case Study

tamara mellon

[01]

ABOUT THE COMPANY

Founded in 2016, Tamara Mellon is a Los Angeles-based luxury women’s shoe brand. Tamara Mellon is the former co-founder of Jimmy Choo, and current co-founder and Creative Director of her namesake label.

[02]

OUR PARTNERSHIP

THE BOARD was engaged to provide strategic direction for a brand refresh so that Tamara Mellon could best resonate with today’s modern luxury consumer and take advantage of the market opportunity post-pandemic.

[03]

DEMONSTRATED IMPACT

THE BOARD worked collaboratively with the CEO and key stakeholders to understand challenges to-date and iterated solutions with them until aligned. On a CMO-level, THE BOARD developed a new foundation and outlined what Tamara Mellon requires to achieve its goals, audited narrative & creative direction to ensure a consistent story and strategy refocused to target a blend of current super fans and younger clientele.

Our team

  • april uchitel, ceo

    Violet Grey, Onda Beauty, Spring, DVF

    executive

  • DANA GERS, CMO

    NET-A-PORTER, Jimmy Choo, Ferragamo

    executive

  • kelly atterton, beauty editor

    C Magazine, Allure, Vogue, Vanity Fair

    creative

  • kate dubin, gm

    Dr. Barbara, Sturm, Charlotte Tilbury

    creative

  • SHAYNA KOSSOVE, CRO

    WHO WHAT WEAR, NBC, Marie Claire

    Marketing

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Viktor Michael