KATIE IRVING

Head of Concept & Innovation at MOONSHOT
Former Head of Fashion for WGSN,
Concept Design at Abercrombie & Fitch Co.

I am the founder of Moonshot, a consulting agency that leverages consumer insights to build winning product assortments for apparel brands & retailers. As a seasoned fashion executive, my expertise is fueled by a deep curiosity about consumer mindsets & how brands can tap into unmet needs to build lasting relationships with their customers. For more than a decade, I was the Head of Concept at Abercrombie & Fitch where I was instrumental in the company’s shift towards inclusivity & customer-centricity, forecasting & executing industry-leading initiatives including gender-inclusive apparel & brand positioning for Hollister & Abercrombie Kids. Previously the Consulting Director of Fashion at WGSN, I worked directly with global brands & retailers, leading best-in-class advisory projects that identify unique growth opportunities by leveraging unrivaled insights & the power of data.

About me

For more than a decade, Katie was the Head of Concept at Abercrombie & Fitch where she was instrumental in the company’s shift towards inclusivity and customer-centricity, forecasting and executing industry-leading initiatives including gender-inclusive apparel and brand positioning for Hollister & Abercrombie Kids. Previously the Consulting Director of Fashion at WGSN, Katie works directly with global brands and retailers, leading best-in-class advisory projects that identify unique growth opportunities by leveraging unrivaled insights and the power of data.

SCHEduLE 30-60 MINUTES TO DISCUSS

• Apparel Product Strategy & Innovation
• Brand Reboots
• Brand Strategy + Positioning
• Building Customer-Centric Brands
• Consumer Insights
• Growth Opportunity Identification
• Insights to Build Winning Product Assortments
• Leveraging Unrivaled Insights + The Power Of Data
• The Future of Fashion
• Whitespace Forecasting (Fashion, Beauty, Retail)

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.