KATIE IRVING

Founder of MOONSHOT, Consulting Director, Fashion for WGSN

BOOK 30-60 MINUTES WITH KATIE TO DISCUSS

• Apparel Product Strategy & Innovation

• Brand Strategy & Positioning

• Apparel product innovation

• Brand reboots

• The Future of Fashion

• Insights to build winning product assortments for apparel brands & retailers

• Consumer Insights

• Whitespace Forecasting (Fashion, Beauty, Retail)

• Market whitespace forecasting

• Consumer insights

• Building customer-centric Brands

• identify unique growth opportunities by leveraging unrivaled insights and the power of data

What to expect:

• Quick tactical advice

• Strategic pain point analysis

• A fresh objective perspective

• Hypothesis ideation

• Guidance on next steps

Katie is the founder of Moonshot, a consulting agency that leverages consumer insights to build winning product assortments for apparel brands & retailers. As a seasoned fashion executive, Katie’s expertise is fueled by a deep curiosity about consumer mindsets and how brands can tap into unmet needs to build lasting relationships with their customers.

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For more than a decade, Katie was the Head of Concept at Abercrombie & Fitch where she was instrumental in the company’s shift towards inclusivity and customer-centricity, forecasting and executing industry-leading initiatives including gender-inclusive apparel and brand positioning for Hollister & Abercrombie Kids. Previously the Consulting Director of Fashion at WGSN, Katie works directly with global brands and retailers, leading best-in-class advisory projects that identify unique growth opportunities by leveraging unrivaled insights and the power of data.

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FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.