KELLY ATTERTON

Co-Founder of RilE,
Beauty Editor, Brand Strategist, & Brand Founder,
Former Beauty Editor: Allure, Vogue, Vanity Fair

I am the co-founder of Rile, a personal care brand for teens, and an LA-based freelance creative consultant & brand strategist. I am the Beauty Director at C Magazine, a contributor at Air Mail Look, and a Beauty Curator at CBC Luxury Live Selling. I've spent over two decades in the beauty industry, primarily as the West Coast Editor at Allure Magazine. As head of the West Coast, I covered beauty, wellness, fitness, and fashion trends for Allure magazine and allure.com. I have advised multinational companies like Procter & Gamble, Farfetch ,and Moda Operandi, as well as emerging brands and start-ups. I am a Founding Member of IAMAVOTER.

About me

As head of the West Coast, she covered beauty, wellness, fitness and fashion trends for Allure magazine and allure.com. She has also advised multinational companies like Procter & Gamble, Farfetch and Moda Operandi, as well as emerging brands and start-ups. Last summer, she launched Rile, a personal care brand for teens.

SCHEduLE 30-60 MINUTES TO DISCUSS

• Beauty
• Brand Positioning and Strategy
• Branded Content Creation
• Event Activation + Production
• Partnerships
• Product Development
• Product Relations
• Verbal Identity

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.