TRACY GEORGIOU

CEO & Founder of Long Weekend,
former Director Merchandising
& Marketing at Loeffler Randall, J.Crew Brand Collaborations

15+ years of brand building, creative leadership and business strategy. I have defined and built emerging brands and reinvented iconic global lifestyle businesses across fashion and hospitality, including J.Crew, Loeffler Randall and The Lake House on Canandaigua.

About Me

Founder + CEO, Long Weekend. We develop and grow irresistible brands. I lead Long Weekend, a creative strategic partner that builds and grows irresistible brands. We craft brands that shine and delight, win attention and drive revenue. We shape a brand's best story with defined brand vision, creative leadership and business strategy. I excel in crafting holistic brand strategies that connect the dots between the visual, emotional and behavioral dimensions of a brand. My expertise lies at the nexus of commerce and creativity, where I bring extensive experience in formulating brand vision, growth strategies, and fostering strategic partnerships. I possess a keen ability to craft a brand narrative that resonates and leaves a lasting impact. I am recognized for my discerning taste and style, skillfully blending classic elegance with contemporary ease. I’m a New Yorker who lives in LA (with Nebraska roots).

SCHEduLE 30-60 MINUTES TO DISCUSS

• Brand + Product Launch
• Brand Development
• Creative Business Strategy
• Innovation
• Internal Brand Books
• Partnerships
• Product Strategy
• Wellness + Lifestyle Brand Building

How it works

[01]

find

Explore and connect with our industry experts, seasoned brand builders, & trusted advisors.

[02]

schedule

Choose a time that fits your schedule.

[03]

connect

SHARE CONTEXT, ASK QUESTIONS, LEAN IN, AND GET ANSWERS.

FAQ

• How do office hours work?

  Office Hours are you direct connection to industry shapers. Browse our available Advisors, schedule a 1:1 session with them, show up and ask your questions, receive thoughtful insight.

• How long are the sessions?

  30 minute and 60 minute sessions are available. You can select the session that works best for you when you schedule.

• Can I book more time?

  Yes! You can book time with the same (or different) Advisors as you need and based on their availability.

• What if I have to cancel or reschedule?

  You can reschedule your session at least 24 hours before your call. For any cancellations, or reschedules within 24 hours of the session, we do charge a 50% fee to compensate the expert for the last minute change. Please email us and we can help.

• What if our time runs over?

  If your advisor is available to extend the session, additional time can be added in 15-minute increments.

• Is 60 minutes really enough time to help me?

  When you schedule your session you will be asked a few questions and provided the opportunity to upload pertinent documents + share social links. All projects are different and THE BOARD has you covered where ever your project leads.

• I am having trouble finding the right expert, can you advise me?

  Of course! Please email us and we would be happy to help.