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“The current market of technological change and shifting consumer expectations, one truth remains constant: meaningful connection demands boundaries. The future of digital interaction is starting to look familiar to those of us who grew up curating mixtapes and screening calls.” - says BOARD Member Adrienne Arieff
“While it will take a while to digest, reflect, and regroup, in the spirit of community I asked some Members to share how they are feeling at this pivotal moment in history.” BOARD Member April Uchitel
BOARD’s new Go-to-Market Mandate delivers cutting-edge strategies for navigating today’s dynamic marketplace—download now to access insights from top C-Suite experts and elevate your brand’s impact.
BOARD member Pardé Bridgett critiques hollow corporate apologies and the lack of genuine diversity in creative industries, emphasizing the importance of accountability, true inclusivity, and culturally driven innovation to build impactful, authentic brand messages.
BOARD member Tiffanie Darke highlights how sustainability alone doesn’t drive sales in fashion, but brands like Reformation succeed by leading with desirable products while integrating sustainable practices, proving that clever strategies can align with consumer appeal and business success.
BOARD member Summer Nilsson shares her journey from a media career to creating the Loodor Tales Series, focused on empowering youth through storytelling and mental health advocacy.
BOARD Member Katie Irving on Why Sticking to What Works Could Be Your Brand’s Biggest Risk.
BOARD Member Karly Hand shares how fractional teams help with building a brand and maintaining the momentum.
“One of the not so secret downsides of consulting is that, at times, it can be isolating.”- BOARD Member Alisa Greenspan
“To grow a brand at an exponential level, one thing is certain: innovation must come before everything—including workflow efficiencies, and fear of making mistakes. But if a team is more competitive than collaborative, is true innovation possible? “ - BOARD Member Jill Di Donato
BOARD Member Faye McCray shares how employing fractional talent can offer fresh, diverse insights and ensure your campaigns resonate with broader, more representative audiences. Learn about the SEE approach—Stop, Evaluate, Empower—to guide reflective and impactful storytelling.
“In the world of consumer public relations, one of the biggest shifts over the last five years is the advancement of affiliate PR. The lines between public relations and marketing are blurred. “ PR + Marketing Consultant, BOARD Member & Office Hours Advisor Travis Paul Martin
“When the cost of a fractional executive ranges between 19 to 31 percent of a full-time employee, it makes business sense to walk before you run and start fractional. “ BOARD Member Sydney Badger
BOARD Member Lane Timian shares why Fractional leaders provide the agility and adaptability to navigate change and position for growth quickly.
BOARD Member Rachel Roberts Mattox shares: “The most profound lesson I've learned follows the laws of nature: the secret to survival is found in the company we keep.”