Rachel Swanson shares findings from a survey of 150 Gen Z individuals, revealing their strong self-confidence, health optimization practices, and continued interest in mood-altering substances.

How an unexpected federal furlough challenged Faye McCray’s long-held belief in career stability and pushed her to embrace discomfort as a catalyst for growth.

Let’s talk about sex— the sexual wellness industry, which the market has taken for quite a ride.

As a trademark and business attorney, I’ve seen firsthand how legal strategy can make or break a brand. Robust trademark protection, vigilance against infringement, and savvy licensing practices are essential for long-term success.

Zoe Weisberg Coady shares 7 Principles of Building a Community for Personal Growth and Professional Excellence

Rebecca Bartlett shares: “The research is clear: The timeline for teen development has expanded, breaking through the traditional boundaries of ages 13-19. Rather than emerging as fully-formed ‘Young Adults’ at age 20, the journey to adulthood now spans nearly two decades.

Marketers, get excited. Parents, prepare yourselves.”

Member Anna Vale compares the goal setting, training, and grit of marathon training to building a business.

Duo of Duolingo is dead; and member Jenifer DeSofi shares how the creative revolution is shaping the future of business.

Kirsten Ludwig breaks down the formula for innovation.

Member Kim Wileman delves into ageism in the beauty industry and expertise earned over time.

“Beauty competition may have intensified with the rise of dupes, but for luxury brands, the opportunities remain abundant - just wrapped in a new playbook.” Member Mei Grandell gives us the scoop

The ideal is becoming a media brand that sells products, not a DTC brand that has social media.

According to Member Sara McCord: “We also know that social media can provide community, information, resources, support, and dare I say–hope.”

BOARD Members share their predictions, in the spirit of collective effervescence.

According to BOARD Member Beau Nelson: “The pull of nostalgia in beauty is undeniable. It creates emotional ties between consumers and brands, drives trends, and shapes how we shop. Brands that embrace nostalgia while staying innovative will continue to capture our hearts. For consumers, engaging with these products is like having one foot in the past and the other in the present—a blend of memory and modernity that feels just right”

Member Amanda Mintz tells us: “The top challenge is finding true hybrid talent who can seamlessly blend traditional creative craft with AI tools, data fluency, and multi-platform expertise/”

BOARD Member Christine Morrison reminds us: “The brands who showcase and connect authentically are reaping the rewards of the $15 trillion in purchasing power of women over 50, the “super consumers” from the healthiest, wealthiest and most active generation.”

According to BOARD Member Adam Nelson: “Pioneering publicists move beyond the usual. They scout for diverse voices that challenge customs and captivate audiences. PR kindles conversation. It makes the factual actual. By prioritizing authentic connections overreach, publicists craft stories that attract attention. That’s a shift from pushing to planting, from temporary to lasting.”

“The current market of technological change and shifting consumer expectations, one truth remains constant: meaningful connection demands boundaries. The future of digital interaction is starting to look familiar to those of us who grew up curating mixtapes and screening calls.” - says BOARD Member Adrienne Arieff

“While it will take a while to digest, reflect, and regroup, in the spirit of community I asked some Members to share how they are feeling at this pivotal moment in history.” BOARD Member April Uchitel