The Original Privacy Settings: How Gen X's Analog Boundaries Became 2024's Hottest Tech Trend
“The current market of technological change and shifting consumer expectations, one truth remains constant: meaningful connection demands boundaries. The future of digital interaction is starting to look familiar to those of us who grew up curating mixtapes and screening calls.” - says BOARD Member Adrienne Arieff
What Now? Post Election Reflection.
“While it will take a while to digest, reflect, and regroup, in the spirit of community I asked some Members to share how they are feeling at this pivotal moment in history.” BOARD Member April Uchitel
Election Week Pressure? Here’s How Brands Can Keep Their Voice Steady and Real
As tensions rise, so do expectations, says BOARD Member Jordan Nasser.
The New Go-To-Market Mandate Is Here
BOARD’s new Go-to-Market Mandate delivers cutting-edge strategies for navigating today’s dynamic marketplace—download now to access insights from top C-Suite experts and elevate your brand’s impact.
Sorry, Not Sorry
BOARD member Pardé Bridgett critiques hollow corporate apologies and the lack of genuine diversity in creative industries, emphasizing the importance of accountability, true inclusivity, and culturally driven innovation to build impactful, authentic brand messages.
Sustainability Doesn't Sell
BOARD member Tiffanie Darke highlights how sustainability alone doesn’t drive sales in fashion, but brands like Reformation succeed by leading with desirable products while integrating sustainable practices, proving that clever strategies can align with consumer appeal and business success.
The Path to a Personal Brand, and Why It Matters for Authentic Storytelling
BOARD member Summer Nilsson shares her journey from a media career to creating the Loodor Tales Series, focused on empowering youth through storytelling and mental health advocacy.
The Stick or Twist Dilemma
BOARD Member Katie Irving on Why Sticking to What Works Could Be Your Brand’s Biggest Risk.
My (career) identity crisis was my fractional opportunity, (and for clients’, too.)
BOARD Member Anna Vale on her (career) identity crisis turned opportunity.
Don’t Be Afraid of Fractional
BOARD Member Kori Dyer Mastroienion the power of fractional work.
The Risk-Reward-Responsibility for C-Suites & Boards Embracing AI
BOARD Member Steve Tate on why the time is NOW for AI expertise in senior leadership.
Building vs Maintaining a Brand: The Case for Fractional Leadership
BOARD Member Karly Hand shares how fractional teams help with building a brand and maintaining the momentum.
My Fractional World is Whole
“One of the not so secret downsides of consulting is that, at times, it can be isolating.”- BOARD Member Alisa Greenspan
How the Collaboration Myth Stops Brand Growth—And How Fractional Consultants Can Shift the Vibe
“To grow a brand at an exponential level, one thing is certain: innovation must come before everything—including workflow efficiencies, and fear of making mistakes. But if a team is more competitive than collaborative, is true innovation possible? “ - BOARD Member Jill Di Donato
How Fractional Talent Can Transform Your Brand's Storytelling Strategy
BOARD Member Faye McCray shares how employing fractional talent can offer fresh, diverse insights and ensure your campaigns resonate with broader, more representative audiences. Learn about the SEE approach—Stop, Evaluate, Empower—to guide reflective and impactful storytelling.
Fractional Consultants Are The Continuing Education Tool Your Brand Needs
“In the world of consumer public relations, one of the biggest shifts over the last five years is the advancement of affiliate PR. The lines between public relations and marketing are blurred. “ PR + Marketing Consultant, BOARD Member & Office Hours Advisor Travis Paul Martin
If I were starting a brand today, I'd lean on fractional teams for as long as possible
“When the cost of a fractional executive ranges between 19 to 31 percent of a full-time employee, it makes business sense to walk before you run and start fractional. “ BOARD Member Sydney Badger
The Secret Sauce Your Brand is Missing: Why Fractional Leadership is Your Next Power Move
BOARD Member Lane Timian shares why Fractional leaders provide the agility and adaptability to navigate change and position for growth quickly.
DREAM TEAMS Are A Force Of Nature
BOARD Member Rachel Roberts Mattox shares: “The most profound lesson I've learned follows the laws of nature: the secret to survival is found in the company we keep.”
The Great Un-Learning: What Going Fractional Taught Me about Radical Rejection
“Fractional executives were allowed to be unicorns.” -BOARD Member Maggie Spicer