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The New Go-To-Market Mandate Is Here

THE BOARD’s new Go-to-Market Mandate delivers cutting-edge strategies for navigating today’s dynamic marketplace—download now to access insights from top C-Suite experts and elevate your brand’s impact.

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Sorry, Not Sorry

BOARD member Pardé Bridgett critiques hollow corporate apologies and the lack of genuine diversity in creative industries, emphasizing the importance of accountability, true inclusivity, and culturally driven innovation to build impactful, authentic brand messages.

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Sustainability Doesn't Sell

BOARD member Tiffanie Darke highlights how sustainability alone doesn’t drive sales in fashion, but brands like Reformation succeed by leading with desirable products while integrating sustainable practices, proving that clever strategies can align with consumer appeal and business success.

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The Stick or Twist Dilemma

BOARD Member Katie Irving on Why Sticking to What Works Could Be Your Brand’s Biggest Risk in our first issue of THE BOARD BRIEFING on LinkedIn.

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My Fractional World is Whole

“One of the not so secret downsides of consulting is that, at times, it can be isolating.”- BOARD Member Alisa Greenspan

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DREAM TEAMS Are A Force Of Nature

BOARD Member Rachel Roberts Mattox shares: “The most profound lesson I've learned follows the laws of nature: the secret to survival is found in the company we keep.”

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Can AI Produce High Value Work Requiring Serious Expertise?

According to BOARD Member Jeanne Meyer: “Fortunately, here’s a workforce trend that offers a counterbalance to the sort of bland output that often results from generative AI tools:  a growing number of senior level executives are hanging up a shingle and offering their expertise to more than one company at a time.”

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